Overview and Responsibilities

As a B2B Marketing Intern, you will:

• Assist in email marketing for both internal and external audiences; seeking out new industry trends, audience insights and sharing topical opportunities from our product and newsroom teams.
• Stay on the pulse of the industry and competitive landscape. You’ll independently conduct research to discover emerging trends, highlight advertising industry news and present your findings to the team.
• Strategize and support our social media presence to support B2B initiatives and maintain a consistent brand voice
• Synthesize cross-functional work and insights into a cohesive B2B narrative to be shared across the Advertising team.
• Support content updates and general maintenance of the New York Times Advertising website
• Provide support to our B2B Events team, joining production and planning calls, compiling information for weekly status reports.

Basic Qualifications

About You

To thrive in this role, you are:

• A junior or senior in college, or a grad student, studying a relevant field (i.e. Digital Marketing, Advertising, Media Communications, Business, etc.)
• Excited about B2B marketing, using words and strategy to engage industry thought leaders and potential advertisers
• A voracious consumer of media, marketing, branding and advertising trade publications (e.g., Adweek, Ad Age, Digiday, Nieman Lab, etc.)
• A strong copywriter who is detail-oriented, understands how to incorporate strategic positioning into your writing, repels superfluous marketing language, meticulously checks facts and is able to manage several projects simultaneously
• Passionate about the role of journalism in society and the mission of the New York Times

About Our Summer Internships

• Our internships are paid.
• It is 10 weeks long, starting in June 2023.
• You will work either remotely or hybrid-access on-site in New York.
• We will offer an affordable housing option.

View and apply

Responsibilities

Throughout the internship, interns will have a direct manager, and will be given a work experience similar to current full-time employees.  This can include end-to-end creative data & analytics work, creative project management, collaboration with internal team members, participating in 1:1s and presenting work and contributions to leadership.

The goal for each successful candidate will be to enhance skills in analytics, knowledge of digital advertising, understanding ad builds and formats , communication, and teamwork.  Interns will be held accountable to their project goals, and will make an end-of-summer presentation regarding their experience and work completed.

Intern Responsibilities Can Include:

• Review Monthly Ad Performance to ensure accurate tracking and implementation across different internal systems and technology
• Prepare Ad Performance data for Monthly Benchmark Dashboards
• Prepare Ad Performance data to review for creative analysis
• Analyze Ad Data and Ads to help determine new creative best practices
• Add best practices & insights to presentations and documentation
• Other Creative Ad Strategy & Ops projects as they become available

Qualifications

●       Current or graduating student at an accredited college or university

●       Must be pursuing a Bachelor’s degree

●       Knowledge of Microsoft Excel, Google Data Studio, Google Suite

●       Analytical and highly organized individual

●       Excellent communication skills in writing and verbally

●       Strong attention to detail

Can be Remote but Preferred Locations for Potential to Collaborate Internally: Omaha,NE, Baltimore, MD or Detroit, MI.

Learn more and apply